Hidden Gems: Company Profiles and SWOT

With so many resources at the library, it’s impossible to know about all the awesome and unique collections available. So, we’re highlighting some of our favorite lesser known collections in our Hidden Gems series.  These are collections that are tucked away in larger library resources that you may not know exist.   

Our 2nd Hidden Gem post highlights the company profiles and SWOT analysis within the Business Source Complete database.   

Company Profiles: Company profiles provide detailed information for more than one million of the largest U.S. and international companies with parent and subsidiary records.  The primary difference between the MarketLine company profiles and MedTrack reports is that Medtrack is focused on biopharmaceutical and medical business. MarketLine is focused on seven industry sectors: Automotive, Consumer Markets, Energy, Financial Services, Pharmaceuticals and Healthcare, Technology, Transport, and Logistics.  The data that these company reporting services provide is information such as description of company business, financial details including revenue, gross profit and net profit (when available), products (when available), top executives and administrative titles, subsidiaries, and similar information.  

To find company profiles (MarketLine Report or Medtrack Report) within Business Source Complete, select “Company Profiles” under the “More” pull down menu at the top of the page.  Then you can browse or search for the company of interest.   

Screenshot of the Business source complete database indicating the Company Profiles listing under the more tab.

SWOT Analysis: A SWOT Analysis provides detailed information about a company’s strengths, weaknesses, opportunities, and threats and provides a more in-depth analysis of a company or companies within an industry. 

If you are interested in SWOT analysis, the best course of action is to simply search by company name and then use the “Source Type” limiter to limit to “SWOT Analyses”. Under the the Source Type limiter first click, “Show More”.

Screen Shot of list of source type options under the limiters fields to indicate where to click for show more.

The look for SWOT Analyses in the list of source types.

image of list of source types that are provided after hitting the show more link in the previous image.

If you need assistance in accessing or searching library resources, please contact a librarian

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